Smoky Cloud effect by #PhotoLab hits Instagram and Facebook

Facebook and Instagram folks just adore this purple cloudy effect by #PhotoLab. We have no idea why it is SOOO popular, especially in India, but it’s a fact.

New trend: purple cloudy effect by #PhotoLab
Purple cloudy effect: before and after #PhotoLab editing

Today this super-viral effect got us TOP📈 and even #1 rankings in several countries. The doubtless leader by the¬†number of installs is India, where Photo Lab has become¬†#4 in all categories on the App Store and #1 in the Photography category on the Play Store. Just imagine, #PhotoLab is 4th in the whole Indian App Store, right after WhatsApp, Youtube and Facebook! What about Facebook and Instagram, and why this effect?