Smoky Cloud effect by #PhotoLab hits Instagram and Facebook

Facebook and Instagram folks just adore this purple cloudy effect by #PhotoLab. We have no idea why it is SOOO popular, especially in India, but it’s a fact.

New trend: purple cloudy effect by #PhotoLab
Purple cloudy effect: before and after #PhotoLab editing

Today this super-viral effect got us TOP📈 and even #1 rankings in several countries. The doubtless leader by the number of installs is India, where Photo Lab has become #4 in all categories on the App Store and #1 in the Photography category on the Play Store. Just imagine, #PhotoLab is 4th in the whole Indian App Store, right after WhatsApp, Youtube and Facebook! What about Facebook and Instagram, and why this effect?

WOW! Check out new ‘Inspiration’ tab to apply best effect combinations or create yours.

This new Photo Lab tab (as well as tons of opportunities behind it) is truly amazing. The title speaks for itself – it’s all about Inspiration, creativity and unlimited number of effects combinations!

Yes, one effect is not enough anymore. Your photo deserves much more and much more we are ready to offer. Apply one effect and find more options under the “+” button. Add extra layers of filters and effects, animations or your own text.

There is another thing that even more important: having gained a social network feature Photo lab has also become a creative community, where all your creative Combos (that’s the nickname for all the effects mixes you make) can be shared and re-used.